It’s officially ‘Freedom Day’ and for those looking to fill the summer holidays with long-overdue family fun, the countdown has begun to the most interactive car event of 2021.The British Motor Show 2021 is set to open at Farnborough International in just a month’s time, running from August 19-22.
The organisers have confirmed an expanded show, including three driving experiences and the new Select Electric Motor Show (backed by Select Car Leasing) as news of the UK’s lockdown relaxation gives consumers and exhibitors confidence that events will return in a big way this summer.
“With Covid-19 restrictions now lifted, families across the UK are planning their activities for the summer holidays and after the past 18 months they’re going to be looking for some truly memorable experiences,” said British Motor Show CEO Andy Entwistle. “People will have been desperate for a great day out for over a year and we’re absolutely committed to giving them one, with a motor show that reinvents the car show concept and will give automotive companies an unmissable chance to reengage with the public after the toughest of times.
“We cannot wait to welcome thousands of people through the doors of the first proper international British Motor Show in 13 years. It will be a truly unmissable event, and a highlight of what will be a great summer.”
Set to take place at Farnborough International from August 19-22, no other Motor Show has ever delivered such a variety of content, celebrity guests and live action, nor has it had such a focus on supporting our automotive industry, which contributes £18.6 billion to the British economy at a time when it needs it most.
It will play host to three major automotive debuts, details of which will be announced on the eve of the show and will also include an official presence from Ford, as well as a number of other key manufacturers. Top TV car show Car SOS will also be there, with presenters Tim and Fuzz about to announce a special feature.
The Show has announced a major partnership with cinch, The UK’s fastest-growing online used car marketplace, which will run for the next five years
As well as a tantalising display of new cars, when the show opens its doors in August it will feature the Select Electric Motor Show, an action-packed Live Arena, a Live Stage, motoring celebrities, a robot making competition, Retro-Electric Live, a Supercar Paddock, classic cars, the IMI Technology Theatre, test drives, a kidz zone and a dedicated marketplace area full of petrolhead gift ideas.
Three exciting driving experiences have been confirmed, including The Caterham Experience, The Paul Swift Stunt Driving Experience and Under 17 Driving Lessons
The Caterham Experience, sponsored by Avon Tyres will offer consumers the chance to take a passenger ride in a Caterham, the Drift Taxi Experience will offer visitors the chance to experience the awesome handling and power of the latest Caterhams while being driven around a slalom course in one of our 3 outdoor arenas. Caterham will also be bringing along driving simulators, creating a showroom and offering test drives in their latest cars
The Paul Swift Stunt Driving Experience will let visitors experience all the tricks seen in the movies as an actual passenger. This adrenaline-filled experience is from the team that will be delivering our amazing stunt shows in the Cazoo Live Arena. Paul and his team of professional stunt drivers will strap visitors in for passenger rides that they will never forget, while they perform stunts such as parallel parking, J turns and drifting, including an unforgettable lap of the slalom course. There are only a limited number of experiences available and are sure to sell out quickly.
The third driving experience to be announced, in partnership with The Big Learner Relay, are our Under 17 Driving lessons. Visitors will be able to get their youngsters behind the wheel for a 20-minute driving experiences in a manual car fitted with dual controls and with a fully qualified driving instructor. Children will practice steering, reversing parking and even a bit of slalom.
The Show will also feature the Automotive Careers Expo, which will run throughout the event and support the automotive sector and its employees as the Covid-19 Pandemic comes to an end.
Andy Entwistle added: “Nowhere else can car fans and their families get such an amazing day out in 2021, and all for just £18.50 per head, or £37 for a family ticket. As the final countdown begins, we’re hugely excited about the show and cannot wait to welcome guests.”
To find out more about the show, book tickets or keep up with the latest news, visit www.thebritishmotorshow.live