This is our first feature revealing findings from our Hyundai Survey.
The survey has been live since 10th March 2024 and has been communicated to Electric Road’s subscribers.
The current (unique) submission total is 296 achieving a 72.9% completion rate. We will continue to promote this survey and will publish findings on an ongoing basis.
Our brand surveys are open to all drivers (of all ages of car & fuel types) be they a current owner, a previous owner, a prospective one or they simply have a view on that particular brand and/or the ongoing ‘fossil fuel v electric’ debate.
We want to understand how drivers are thinking & acting in relation to car brands and fuel types given the backdrop of 2035 when new petrol & diesel cars will no longer be sold in the UK alongside 2050 when the UK Government aim to cut greenhouse gas emissions to almost zero.
Key Findings
- 19% of current Hyundai owners owned a Hyundai previously
- The Top 5 brands previous Hyundai owners have moved onto are: Citroen, Ford, BMW, KIA & MG
- 52% of prospective Hyundai owners are interested in an SUV
- 32% of prospective Hyundai owners are interested in a hatchback
- 60% of prospective Hyundai owners are primarily considering a fully electric model
- 60% of prospective Hyundai owners currently own either a KIA, Toyota, Ford, MG or Nissan model
- Reliable, value for money & practical are the top 3 responses to the question, ‘What does Hyundai mean to you?’
Have your say on Hyundai HERE!
User Profile
Current Owner – Type of Hyundai
Current Owner – Fuel efficiency
Current Owner – Fuel type
Current Owner – Previous fuel type
Current Owner – Previous brand (Top 5)
Current Owner – Previous type of car
Have your say on Hyundai HERE!
Previous Owner – Type of Hyundai
Previous Owner – Fuel efficiency
Previous Owner – Fuel type
Previous Owner – Current fuel type
Previous Owner – Current brand (Top 5)
Have your say on Hyundai HERE!
Prospective Owner – Type of Hyundai considering
Prospective Owner – Fuel type considering
Prospective Owner – Current fuel type
Prospective Owner – Current brand (Top 5)
Prospective Owner – Current type of car
Have your say on Hyundai HERE!
All respondents – What does the Hyundai brand mean to you?
All respondents – What information do you believe to be true about EVs?
All respondents – What factors influence your preference for a particular fuel type?
All respondents – What ‘fuel type’ will be the predominant choice for UK drivers in 2050?
All respondents – What ‘fuel type’ will your next car be?
Check out our other surveys HERE
