Who we are

Electric Road is part of ABACUS Performance Media LTD.


Our website address is: https://electricroad.co.uk.


Website Privacy Policy 


In this Privacy Policy, “we”, “us” and “our” refer to Electric Road.


This privacy policy sets out how we use and protect any information that you provide whilst using Electric Road products and services. We reserve the right to make changes to this policy as and when necessary. 


Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.


These websites may collect data about you, use cookies, embed additional third-party tracking and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Marketing consent


By opting into our marketing consents, you agree to receive communications from Electric Road and/or selected partners. You can unsubscribe at any time via any of the e-mails you receive or other communications you receive from Electric Road or one of our selected partners. 


Contact Information

We use your e-mail address to acknowledge receipt of reviews and to send you e-mails you have chosen to accept.  You can unsubscribe from any e-mail we send you.


If you e-mail us, we will keep the content of your message, your e-mail address and your contact information to respond to your request.



Information We Share and Disclose


Sharing with third parties

Service Providers: We share information with third parties that help us operate, provide, improve, integrate, customize, support and market our services. We work with third-party service providers to provide website and application development, hosting, maintenance, back-up, storage, virtual infrastructure and other services for us, which may require them to access or use information about you. If a service provider needs to access information about you to perform services on our behalf, they do so under close instruction from us.


Law, Harm, and the Public Interest

Notwithstanding anything to the contrary in this Privacy Policy or controls we may otherwise offer to you, we may preserve, use or disclose your personal data if we believe that it is reasonably necessary to comply with a law, regulation, legal process, or governmental request; to protect the safety of any person; to protect the safety or integrity of our platform, including to help prevent spam, abuse, or malicious actors on our services or to explain why we have removed content or accounts from our services; to address fraud, security, or technical issues; or to protect our rights or property or the rights or property of those who use our services. However, nothing in this Privacy Policy is intended to limit any legal defences or objections that you may have to a third party’s (including a government’s) request to disclose your personal data.


Non-Personal Information

We share or disclose non-personal data, such as aggregated information (online users, visitors, current viewers of a topic, etc), the number of people who clicked on a particular link (number of topic views) or voted on a poll in a topic (even if only one did).


How to access and control your information


Accessing or Rectifying Your Personal Data

You have the right to request a copy of your information and to object to our use of your information.


Your request and choices may be limited in certain cases: for example, if fulfilling your request would reveal information about another person or if you ask to delete information which we or your administrator are permitted by law or have compelling legitimate interests to keep. Where you have asked us to share data with third parties, for example, by installing third-party apps, you will need to contact those third-party service providers directly to have your information deleted or otherwise restricted.


Deletion Your Personal Data

You can request for all your information to be deleted. Cookies should be deleted from your side. Almost all browsers have an option to delete cookies.


Keep in mind that search engines and other third parties may still retain copies of your public information, like your profile information, even after we/you have deleted the information.


Restrict Processing

Request that we stop using your information: In some cases, you may ask us to stop accessing, storing, using and otherwise processing your information where you believe we don’t have the appropriate rights to do so.

Where you gave us consent to use your information for a limited purpose, you can contact us to withdraw that consent but this will not affect any processing that has already taken place at the time. You can also opt-out of our use of your information for marketing purposes by contacting us. When you make such requests, we may need time to investigate and facilitate your request. If there is delay or dispute as to whether we have the right to continue using your information, we will restrict any further use of your information until the request is honoured or the dispute is resolved, provided your administrator does not object (where applicable). If you object to information about you being shared with a third-party app, please disable the app or contact your administrator to do so.


Opt out of communications

You may opt out of receiving e-mails related to communications from us or selected partners by using the unsubscribe link within each e-mail or by contacting us at the e-mail address below to have your information removed from our database.



How we store and secure information we collect

We use a data hosting service provider to host your e-mail address we collect and we use technical measures to secure your data. While we implement safeguards designed to protect your information, no security system is impenetrable and due to the inherent nature of the Internet, we cannot guarantee that data, during transmission through the Internet or while stored on our systems or otherwise in our care, is absolutely safe from intrusion by others.


Children and Our Community

Our community is not directed to children, and you may not use our services if you are under the age of 13. You must also be old enough to consent to the processing of your personal data in your country (in some countries we may allow your parent or guardian to do so on your behalf).


Online Privacy Policy Only

This online privacy policy applies only to information collected through our website, e-mails and social media channels and not to information collected offline.


Your Consent To This Policy

By using our site, you consent to our Privacy Policy.


Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.


You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.


Contact Us

If you have any queries relating to our Private Policy, for example our use of your personal data or any other data protection issues, please contact our Data Protection Officer, Ed Whelan on ed.whelan@electricroad.co.uk. Alternatively, you can use the contact form on the website: Contact – Electric Road.