Welcome to Electric Road!
Electric vehicles (EVs) are going to become an integral part of our everyday lives in
the very near future, that is simply a fact. Greenhouse gases are higher now than in
the last 800,000 years and worldwide environmental pressure and national
legislation have driven car manufacturers to invest billions into electric vehicle
technology with a view to becoming net-zero carbon.
Air pollution is the biggest environmental threat to health in the UK, with between
28,000 and 36,000 deaths a year attributed to long-term exposure. There is strong
evidence that air pollution causes the development of coronary heart disease, stroke,
respiratory disease, cancer and exacerbates asthma. Burning of fossil fuels and
biomass for heat, power and transport are the main sources of air pollution.
Professor Paul Cosford, Director of Health Protection and Medical Director at Public
Health England said, “Now is our opportunity to create a clean air generation of
children, by implementing interventions in a coordinated way. By making new
developments clean by design we can create a better environment for everyone,
especially our children.”
The UK government has pledged £1.8 billion into the infrastructure and to provide
grants to increase access to zero-emission vehicles and promote a green economic
recovery. They will ban the sale of new petrol and diesel vehicles from 2030, putting
the UK on course to be the fastest G7 country to decarbonise cars and vans.
Electric Road is driven by the two of us, who are committed to helping UK motorists’
transition to EVs to help create a better environment. We see Electric Road
positioned between those consciously or unconsciously considering electric vehicles
and current UK EV owners. We will be building a vibrant EV community where no
question is too stupid and share the experiences of people at different stages of the
EV journey, allowing you to see what it’s really like to live with an electric vehicle or
go through the consideration process. Quite simply, we want to increase knowledge
and help deliver better outcomes for all.
Furthermore, this is not just about EVs themselves but also the wider EV
environment such as charging, in particular. We want to profile a lot of the work
going into the EV industry to show you what is happening and available right now
and will be in the future.
We trust you will have a fulfilling time at Electric Road and we would love to hear
Ed & Russell
Managing Director & Founder