This is our first feature revealing key findings from our Ford Survey.

These initial findings are based on submissions from 6th December 2023 to 4th January 2024.

The survey was communicated to Electric Road’s database and social media audiences. The total submission base, at the time of compiling, was 1,417 achieving a 64% completion rate. We will continue to promote this survey and will publish findings on an ongoing basis.

All of our brand surveys are open to all drivers (of all ages of car & fuel types) be they a current owner, a previous owner, a prospective one or they simply have a view on that particular brand. We wanted to understand where drivers are in relation to certain car brands from what they have driven, are currently driving, what they’re considering and ultimately, what the brand means to them. This first feature focuses on current Ford owners.

User Profile

Current owners represented the second biggest group in the Ford survey (40.1%).

Type of Ford

Given the popularity of the Fiesta & Focus, it’s somewhat surprising to see that there are as many Ford SUV drivers as there are hatchback ones.

Current Owner – Fuel efficiency

Nearly 75% of all current owners were pleased with the fuel efficiency of their Ford.

Current Owner – Fuel type

Probably an expected breakdown of current fuel types across Ford owners with electric being disproportionately represented (right now) given our audience profile & size of initial response base.

Current Owner – Previous fuel type

Diesel is the main loser from previous fuel type to current fuel type going from approx. 47% to 32% of all owners.

Current Owner – previous brand (Top 5)

There is a lot of brand loyalty when it comes to Ford with over 50% of current owners having driven a Ford as their last car.

See what previous Ford owners are saying HERE