Our fourth feature reveals thoughts about the brand & future times.

These initial findings are based on submissions from 6th December 2023 to 4th January 2024.

The survey was communicated to Electric Road’s database and social media audiences. The total submission base, at the time of compiling, was 1,417 achieving a 64% completion rate. We will continue to promote this survey and will publish findings on an ongoing basis.

All of our brand surveys are open to all drivers (of all ages of car & fuel types) be they a current owner, a previous owner, a prospective one or they simply have a view on that particular brand. We wanted to understand where drivers are in relation to certain car brands from what they have driven, are currently driving, what they’re considering and ultimately, what the brand means to them. This feature focuses on questions to all respondents looking at what Ford means to drivers and their thoughts on fuels for the future.

What does the Ford brand mean to you? (multiple responses per user)

Probably the top three responses for most people when it comes to Ford over the years but the electric offering could change this, particularly given how well received the Mach-E has been to-date.

What information do you believe to be true about fully electric cars? (multiple responses per user)

We’ll let the graph do the the talking for this question.

What factors influence your preference for a particular fuel type? (multiple responses per user)

No surprises that the cost of purchase and owning a car are the main factors when considering your next vehicle’s fuel type. Good to see the environmental impact well represented given the current state of the economy.

What fuel type will be the predominant choice for UK drivers in 2050?

Electric isn’t the clear winner for 2050. Hydrogen (29%) & synthetic fuels (19%) for many are still believed to be the primary choice in 25 years time. It’s quite surprising that hydrogen still holds people’s belief given the current & very small infrastructure in the UK but we are gazing well into the future here. Synthetic fuels is more understandable in some senses given it’s solely about developing a new fuel (an over-simplified statement, if ever there was!) to work in current engines. Achieving economies of scale may be the issue here.

See what current Ford owners are saying HERE