VW Survey 2024: Current findings

VW Survey 2024: Current findings

This is our first feature revealing findings from our VW Survey.


The VW Survey has been live since 2nd February 2024 and communicated to Electric Road’s subscribers.



The current (unique) submission total is 595 achieving a 77.2% completion rate. We will continue to promote this survey and will publish findings on an ongoing basis.


Our brand surveys are open to all drivers (of all ages of car & fuel types) be they a current owner, a previous owner, a prospective one or they simply have a view on that particular brand and/or the ongoing ‘fossil fuel v electric’ debate.


We want to understand how drivers are thinking & acting in relation to car brands and fuel types given the backdrop of 2035 when new petrol & diesel cars will no longer be sold in the UK alongside 2050 where the UK Government aim to cut greenhouse gas emissions to almost zero.



Key Findings


  • Over 33% of current VW owners owned a VW previously


  • Comparing current owners previous fuel type versus their current fuel type, petrol has decreased from 38.1% to 21.2% while electric has increased from 9.3% to 46%


  • Nearly 30% of previous VW owners have moved onto BMW, SKODA & Ford


  • 40% of prospective VW owners are interested in an SUV


  • 28% of prospective VW owners are interested in a hatchback


  • 40% of prospective VW owners are primarily considering a fully electric model


  • 36% of prospective VW owners currently own either a BMW, Mercedes or Tesla model


  • Reliable, practical & stylish are the top 3 responses to the question, ‘What does VW mean to you?’



Have your say on VW HERE!



User Profile



Current Owner – Type of VW



Current Owner – Fuel efficiency



Current Owner – Fuel type


Current Owner – Previous fuel type


Current Owner – Previous brand (Top 5)



Have your say on VW HERE!



Previous Owner – Type of VW


Previous Owner – Fuel efficiency


Previous Owner – Fuel type


Previous Owner – Current fuel type


Previous Owner – Current brand (Top 5)



Have your say on VW HERE!



Prospective Owner – Type of VW considering


Prospective Owner – Fuel type considering


Prospective Owner – Current fuel type


Prospective Owner – Current brand (Top 5)


Have your say on VW HERE!




All respondents – What does the VW brand mean to you?



All respondents – What information do you believe to be true about EVs?



All respondents – What ‘fuel type’ will be the predominant choice for UK drivers in 2050?


Check out our other surveys HERE


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