Audi Survey 2024: Current findings

Audi Survey 2024: Current findings

This is our first feature revealing findings from our Audi Survey.


The Audi Survey has been live since 8th February 2024 and communicated to Electric Road’s subscribers.



The current (unique) submission total is 342 achieving a 74.5% completion rate. We will continue to promote this survey and will publish findings on an ongoing basis.


Our brand surveys are open to all drivers (of all ages of car & fuel types) be they a current owner, a previous owner, a prospective one or they simply have a view on that particular brand and/or the ongoing ‘fossil fuel v electric’ debate.


We want to understand how drivers are thinking & acting in relation to car brands and fuel types given the backdrop of 2035 when new petrol & diesel cars will no longer be sold in the UK alongside 2050 where the UK Government aim to cut greenhouse gas emissions to almost zero.



Key Findings


  • Nearly 47% of current Audi owners drive an SUV


  • Nearly 44% of current Audi owners owned an Audi previously


  • Comparing current owners previous fuel type versus their current fuel type, diesel has decreased from 60.2% to 35.7% while electric has increased from 6.1% to 34.7%


  • Nearly 25% of previous Audi owners have moved onto BMW & Mercedes


  • 50% of prospective Audi owners are interested in an SUV


  • Over 75% of prospective Audi owners are interested in a petrol or diesel version


  • Over 45% of prospective Audi owners currently own either a VW, BMW or Ford model


  • Stylish, reliable & high performance are the top 3 responses to the question, ‘What does Audi mean to you?’



Have your say on Audi HERE!



User Profile



Current Owner – Type of Audi



Current Owner – Fuel efficiency



Current Owner – Fuel type


Current Owner – Previous fuel type


Current Owner – Previous brand (Top 5)



Have your say on Audi HERE!



Previous Owner – Type of Audi


Previous Owner – Fuel efficiency


Previous Owner – Fuel type


Previous Owner – Current fuel type


Previous Owner – Current brand (Top 5)



Have your say on Audi HERE!



Prospective Owner – Type of Audi considering


Prospective Owner – Fuel type considering


Prospective Owner – Current fuel type


Prospective Owner – Current brand (Top 5)


Have your say on Audi HERE!



All respondents – What does the Audi brand mean to you?



All respondents – What information do you believe to be true about EVs?



All respondents – What ‘fuel type’ will be the predominant choice for UK drivers in 2050?


Check out our other surveys HERE


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