This is our first feature revealing findings from our MINI Survey.
The MINI Survey has been live since 18th December 2023 and communicated to Electric Road’s subscribers and social media audiences.
The current (unique) submission total is 737 achieving a 58.5% completion rate. We will continue to promote this survey and will publish findings on an ongoing basis.
Our brand surveys are open to all drivers (of all ages of car & fuel types) be they a current owner, a previous owner, a prospective one or they simply have a view on that particular brand and/or the ongoing ‘fossil fuel v electric’ debate.
We want to understand how drivers are thinking & acting in relation to car brands and fuel types given the backdrop of 2035 when new petrol & diesel cars will no longer be sold in the UK alongside 2050 where the UK Government aim to cut greenhouse gas emissions to almost zero.
Key Findings
- Nearly 30% of current MINI owners owned a MINI previously
- Comparing current owners previous fuel type versus their current fuel type, petrol has increased from 65.9% to 67.4% & electric has also increased from 2.5% to 20.3%
- The Top 3 brands previous MINI owners have moved onto are: Ford, Hyundai & Volkswagen
- Over 50% of prospective MINI owners are interested in a hatchback
- 37% of prospective MINI owners are primarily considering a petrol model
- Just over 35% of prospective MINI owners are considering a fully electric model
- Fun to drive, stylish & reliability are the top 3 responses to the question, ‘What does MINI mean to you?’
- 41.3% of all respondents will choose a petrol car as their next vehicle.
User Profile
Current Owner – Type of MINI
Current Owner – Fuel efficiency
Current Owner – Fuel type
Current Owner – Previous fuel type
Current Owner – Previous brand (Top 5)
Previous Owner – Type of MINI
Previous Owner – Fuel efficiency
Previous Owner – Fuel type
Previous Owner – Current fuel type
Previous Owner – Current brand
Prospective Owner – Type of MINI considering
Prospective Owner – Fuel type considering
Prospective Owner – Current fuel type
Prospective Owner – Current brand
All respondents – What does the MINI brand mean to you?
All respondents – What information do you believe to be true about EVs?
All respondents – What ‘fuel type’ will be the predominant choice for UK drivers in 2050?
All respondents – What ‘fuel type’ will your next car be?
Check out our other surveys HERE
