This is our first feature revealing findings from our Mercedes Survey.

The Mercedes Survey has been live since 25th January 2024 and communicated to Electric Road’s subscribers.

The current (unique) submission total is 467 achieving a 75.9% completion rate. We will continue to promote this survey and will publish findings on an ongoing basis.

Our brand surveys are open to all drivers (of all ages of car & fuel types) be they a current owner, a previous owner, a prospective one or they simply have a view on that particular brand and/or the ongoing ‘fossil fuel v electric’ debate.

We want to understand how drivers are thinking & acting in relation to car brands and fuel types given the backdrop of 2035 when new petrol & diesel cars will no longer be sold in the UK alongside 2050 where the UK Government aim to cut greenhouse gas emissions to almost zero.

Key Findings

• Over 50% of current Mercedes owners have an SUV or a Saloon

• Comparing current owners previous fuel type versus their current fuel type, diesel has decreased from 53.9% to 40.8% while electric has increased from 5.9% to 22.4%

• Nearly a third of all current Mercedes owners’ previous car was a Mercedes

• Nearly a quarter of all previous Mercedes owners now own either a BMW or a Ford model

• 43% of prospective Mercedes owners are considering an SUV

• Nearly 40% of prospective Mercedes owners currently own a Ford, a Hyundai or a KIA model

• Luxury, stylish & reliable are the top 3 responses to the question, ‘What does Mercedes mean to you?’

Have your say on Mercedes HERE!

User Profile

Current Owner – Type of Mercedes

Current Owner – Fuel efficiency

Current Owner – Fuel type

Current Owner – Previous fuel type

Current Owner – Previous brand (Top 5)

Have your say on Mercedes HERE!

Previous Owner – Type of Mercedes

Previous Owner – Fuel efficiency

Previous Owner – Fuel type

Previous Owner – Current fuel type

Previous Owner – Current brand

Have your say on Mercedes HERE!

Prospective Owner – Type of Mercedes considering

Prospective Owner – Fuel type considering

Prospective Owner – Current fuel type

Prospective Owner – Current brand

Have your say on Mercedes HERE!

All respondents – What does the Mercedes brand mean to you?

All respondents – What information do you believe to be true about EVs?

All respondents – What ‘fuel type’ will be the predominant choice for UK drivers in 2050?

Check out our other surveys HERE