We reveal the latest findings from our BMW Survey.
These findings are based on submissions from 12th December 2023 to 13th June 2024.
The survey was communicated to Electric Road’s database and social media audiences. The total submission base, at the time of compiling, was 1,755 achieving a 63.4% completion rate. We will continue to promote this survey and will publish findings on an ongoing basis.
All of our brand surveys are open to all drivers (of all ages of car & fuel types) be they a current owner, a previous owner, a prospective one or they simply have a view on that particular brand. We wanted to understand where drivers are in relation to certain car brands from what they have driven, are currently driving, what they’re considering and ultimately, what the brand means to them. This feature focuses on previous BMW owners.
User Profile
Previous owners make up the second largest respondent group in the BMW Survey (26.3%). Clearly, they must have something to say!
Previous Owner – Type of BMW
Just over half of all previous owners drove a BMW saloon.
Previous Owner – Fuel efficiency
Just over 70% considered the fuel efficiency of their previous BMW to be ‘Good’ to ‘Average’. Their current car may well be the main reference point here having a more efficient engine or being fully electric, for example.
Previous Owner – Fuel type
Over 92% of previous BMW owners ran a petrol or diesel version.
Previous Owner – Current fuel type
Comparing the above slide with the one below, electric & hybrid cars show significant gains while both petrol & diesel models show losses.
Previous Owner – Current brand (Top 5)
Tesla is the most popular brand for previous BMW owners and quite surprising to see Hyundai in the top 5.
If you’re a previous BMW owner we want to hear from you!
