This is our first feature revealing findings from our KIA Survey.
The KIA Survey has been live since 6th March 2024 and has been communicated to Electric Road’s subscribers & social media audiences.
The current (unique) submission total is 528 achieving a 75.8% completion rate. We will continue to promote this survey and will publish findings on an ongoing basis.
Our brand surveys are open to all drivers (of all ages of car & fuel types) be they a current owner, a previous owner, a prospective one or they simply have a view on that particular brand and/or the ongoing ‘fossil fuel v electric’ debate.
We want to understand how drivers are thinking & acting in relation to car brands and fuel types given the backdrop of 2035 when new petrol & diesel cars will no longer be sold in the UK alongside 2050 when the UK Government aim to cut greenhouse gas emissions to almost zero.
Key Findings
- Just over 18% of current KIA owners owned a KIA previously
- Comparing current KIA owners’ previous fuel type versus their current fuel type, petrol has decreased from 33.6% to 16.2% while electric has increased from 14.4% to 64.6%
- The Top 5 brands previous KIA owners have moved onto are: Hyundai, Ford, Jaguar, Peugeot & Audi
- Nearly 57% of prospective KIA owners are interested in an SUV
- 63% of prospective KIA owners are primarily considering an electric model
- Reliable, value for money & practical are the top 3 responses to the question, ‘What does KIA mean to you?’
- 31.4% of all respondents think hydrogen will be the predominant fuel in 2050
- 53.6% of all respondents will choose an electric car as their next vehicle.
Have your say on KIA HERE!
User Profile
Current Owner – Type of KIA
Current Owner – Fuel efficiency
Current Owner – Fuel type
Current Owner – Previous fuel type
Current Owner – Previous brand (Top 5)
Have your say on KIA HERE!
Previous Owner – Type of KIA
Previous Owner – Fuel efficiency
Previous Owner – Fuel type
Previous Owner – Current fuel type
Previous Owner – Current brand
Have your say on KIA HERE!
Prospective Owner – Type of KIA considering
Prospective Owner – Fuel type considering
Prospective Owner – Current fuel type
Prospective Owner – Current brand
Have your say on KIA HERE!
All respondents – What does the KIA brand mean to you?
All respondents – What information do you believe to be true about EVs?
All respondents – What ‘fuel type’ will be the predominant choice for UK drivers in 2050?
All respondents – What ‘fuel type’ will your next car be?
Check out our other surveys HERE
