Polestar has launched a new customer referral programme in Europe*, South Korea and the United States, and applies to all new vehicle purchase methods.
With the rewards included in the programme offer, Polestar is taking an important position on how rewards can be delivered, in addition to recognising passionate customers.
Existing customers are now able to generate a unique referral code within their Polestar account, which can then be linked to a new customer’s account before placing an order. Upon successful purchase, the new customer will receive either charging credits for a local public charging supplier to the value of 100 euros (Europe and South Korea) or a Google bundle including a Google Nest Hub and Nest Mini (United States).
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“The greatest advocates of EV adoption are our customers. They are the foundation of the Polestar community, becoming brand ambassadors with great enthusiasm. We deeply value their ongoing commitment to the brand and want to reward them in creative ways,” says Thomas Ingenlath, Polestar CEO.
Existing customers will be eligible for several rewards depending on their reward tier, including a Houdini Power Houdi (as worn by Polestar crew), charging credits (Europe and South Korea), a Google Nest Hub and Nest Mini bundle (United States only), and a unique design sketch created by one of Polestar’s designers.
Thomas Ingenlath adds: “The original design sketch idea is really special, each one being drawn on paper by one of our artful Polestar designers. We are being thoughtful about this, we could easily take the popular NFT** route and make bespoke digital artworks, but will wait until there is a real, environmentally-friendly benefit to using NFTs. Given their questionable sustainability credentials and our desire to make each sketch something tangible that might be mounted in a special place, we intend to deliver real sketches instead.”
*Applicable in Sweden, Norway, Netherlands, Belgium, Germany, Switzerland, Austria, Denmark, Finland, United Kingdom.
**Non-fungible token. A non-fungible token (NFT) is a financial security consisting of digital data stored in a blockchain, a form of distributed ledger. The ownership of an NFT is recorded in the blockchain, and can be transferred by the owner, allowing NFTs to be sold and traded.