With this new feature we share the views of our audience on a particular new model.
This first feature focusses on the new Ford Kuga which is now available as a plug-in hybrid, self-charging hybrid and as a standard petrol model.
We asked the audience to respond to a series of images illustrating different aspects of the new Ford Kuga. The survey was shared with Electric Road’s audience via e-mail on 9th June. The total submission base at the time of compiling was 248 achieving a 72.1% completion rate.
All of our brand & model surveys are open to drivers of all fuel types be they a current owner, a previous owner, a prospective one or they simply have a view on that particular brand or car.
First impression
74.2% of respondents first impression of the Kuga was either ‘Average’ or ‘Good’.
Initial attraction
To the question, ‘What do you like about the Ford Kuga?’, ‘Design & style’ & ‘Nothing’ share top billing.
Exterior
More of our respondents ‘Like it’ or ‘Love it’ (38%) than ‘Dislike it’ or ‘Hate it’ (24.2%).
Front design
Overall, a positive response to the front styling & design of the new Kuga.
Side profile
42% of respondents think the side profile of the new Kuga is either ‘Good’ or ‘Excellent’.
Rear design
Again, an overall positive reaction to the rear design of the new Ford Kuga.
Colour options
The vast majority seem to like the colours on offer.
Interior front layout
More than half of respondents think the interior front layout is ‘Good’ or ‘Excellent’.
Quality perception
Over half of all respondents think the perceived quality of the new Ford Kuga to be either ‘Good’ or ‘Excellent’.
Comparison
The majority think the Kuga ‘Comparable’ with other SUVs in its class but worth noting also that there are more respondents who consider it to be ‘Below Average’ or ‘Inferior’ (25.8%) than ‘Above Average’ or ‘Superior’ (16.9%).
Additional comments
‘I have a Hyundai Santa Fe Premium SE and I parked next to a new Kuga. My impression looking at both was favourable.’
‘I’m slightly biased because I own a Mk 3 Kuga PHEV but I do like most of the Mk3.5 updates.’
‘The screen looks like an afterthought, body style appears bland and where is the palette of colours that I would expect from Ford? This car gives me the impression of something rushed out over the weekend to quickly fill a marketing hole rather than a well thought out piece of road machinery with the WOW factor. Bland and boring.’
‘The interior needed to take a bigger step up in quality and design. It’s a backward step to lose as many buttons and dials at a time when other manufacturers (and Euro NCAP) have started to bring them back.’
‘Having driven one for a week I’m really impressed with the handling and fuel consumption.’
‘Fantastic car had it for 4 weeks now, only issue is the heating controls are very low and dark, which makes them hard to read. Otherwise, brilliant!’
