This feature reveals the latest findings from prospective Ford owners.
These initial findings are based on submissions from 6th December 2023 to 18th June 2024.
The survey was communicated to Electric Road’s database and social media audiences. The total submission base at the time of compiling was 3,407 achieving a 70.2% completion rate. We will continue to promote this survey and will publish findings on an ongoing basis.
All of our brand surveys are open to all drivers (of all ages of car & fuel types) be they a current owner, a previous owner, a prospective one or they simply have a view on that particular brand. We wanted to understand where drivers are in relation to certain car brands and fuel types from what they have driven, are currently driving, what they’re considering and ultimately, what the brand means to them. This feature focuses on prospective Ford owners.
User Profile
Prospective owners make up the smallest respondent group from the survey (2.6%).
Prospective Owner – Type of Ford considering
It’s no surprise that SUVs are the most popular type of Ford being considered when you take into account both Ford’s current & future range and it’s one of the most popular car segments in the UK. Is it the death of the saloon too?!
Prospective Owner – Fuel type considered
Given our audience profile these results are no surprise either. Clearly, the Mustang Mach-E is proving to be a hit and/or there’s real interest in the Ford Explorer.
Prospective Owner – Current fuel type
Petrol & diesel models are potentially losing out to hybrid & electric models when you compare the above results with those below.
Prospective Owner – Current brand driven
Over 40% of all prospective Ford owners are potentially coming from VW, Jaguar, Hyundai, Vauxhall & Audi.
See what current Ford owners are saying HERE
