This is our first feature revealing findings from our SKODA Survey.
The SKODA Survey has been live since 23rd February 2024 and has been communicated to Electric Road’s subscribers & social media audiences.
The current (unique) submission total is 487 achieving a 73.6% completion rate. We will continue to promote this survey and will publish findings on an ongoing basis.
Our brand surveys are open to all drivers (of all ages of car & fuel types) be they a current owner, a previous owner, a prospective one or they simply have a view on that particular brand and/or the ongoing ‘fossil fuel v electric’ debate.
We want to understand how drivers are thinking & acting in relation to car brands and fuel types given the backdrop of 2035 when new petrol & diesel cars will no longer be sold in the UK alongside 2050 when the UK Government aim to cut greenhouse gas emissions to almost zero.
Key Findings
- Nearly 28% of current SKODA owners owned a SKODA previously
- Comparing current SKODA owners’ previous fuel type versus their current fuel type, diesel has decreased from 51.1% to 28.3% while electric has increased from 5.9% to 39.7%
- The Top 5 brands previous SKODA owners have moved onto are: Ford, VW, KIA, Nissan & Audi
- 50.8% of prospective SKODA owners are interested in an SUV
- 47.5% of prospective SKODA owners are primarily considering an electric model
- Value for money, practical & reliable are the top 3 responses to the question, ‘What does SKODA mean to you?’
- 35.1% of all respondents think hydrogen will be the predominant fuel in 2050.
Have your say on SKODA HERE!
User Profile
Current Owner – Type of SKODA
Current Owner – Fuel efficiency
Current Owner – Fuel type
Current Owner – Previous fuel type
Current Owner – Previous brand (Top 5)
Have your say on SKODA HERE!
Previous Owner – Type of SKODA
Previous Owner – Fuel efficiency
Previous Owner – Fuel type
Previous Owner – Current fuel type
Previous Owner – Current brand
Have your say on SKODA HERE!
Prospective Owner – Type of SKODA considering
Prospective Owner – Fuel type considering
Prospective Owner – Current fuel type
Prospective Owner – Current brand
Have your say on SKODA HERE!
All respondents – What does the SKODA brand mean to you?
All respondents – What information do you believe to be true about EVs?
All respondents – What ‘fuel type’ will be the predominant choice for UK drivers in 2050?
Check out our other surveys HERE