SKODA Survey 2024: Current findings

SKODA Survey 2024: Current findings

This is our first feature revealing findings from our SKODA Survey.


The SKODA Survey has been live since 23rd February 2024 and has been communicated to Electric Road’s subscribers & social media audiences.



The current (unique) submission total is 487 achieving a 73.6% completion rate. We will continue to promote this survey and will publish findings on an ongoing basis.


Our brand surveys are open to all drivers (of all ages of car & fuel types) be they a current owner, a previous owner, a prospective one or they simply have a view on that particular brand and/or the ongoing ‘fossil fuel v electric’ debate.


We want to understand how drivers are thinking & acting in relation to car brands and fuel types given the backdrop of 2035 when new petrol & diesel cars will no longer be sold in the UK alongside 2050 when the UK Government aim to cut greenhouse gas emissions to almost zero.




Key Findings


  • Nearly 28% of current SKODA owners owned a SKODA previously


  • Comparing current SKODA owners’ previous fuel type versus their current fuel type, diesel has decreased from 51.1% to 28.3% while electric has increased from 5.9% to 39.7%


  • The Top 5 brands previous SKODA owners have moved onto are: Ford, VW, KIA, Nissan & Audi


  • 50.8% of prospective SKODA owners are interested in an SUV


  • 47.5% of prospective SKODA owners are primarily considering an electric model


  • Value for money, practical & reliable are the top 3 responses to the question, ‘What does SKODA mean to you?’


  • 35.1% of all respondents think hydrogen will be the predominant fuel in 2050.



Have your say on SKODA HERE!



User Profile



Current Owner – Type of SKODA



Current Owner – Fuel efficiency



Current Owner – Fuel type


Current Owner – Previous fuel type



Current Owner – Previous brand (Top 5)



Have your say on SKODA HERE!




Previous Owner – Type of SKODA



Previous Owner – Fuel efficiency



Previous Owner – Fuel type



Previous Owner – Current fuel type



Previous Owner – Current brand



Have your say on SKODA HERE!




Prospective Owner – Type of SKODA considering



Prospective Owner – Fuel type considering



Prospective Owner – Current fuel type



Prospective Owner – Current brand


Have your say on SKODA HERE!




All respondents – What does the SKODA brand mean to you?




All respondents – What information do you believe to be true about EVs?




All respondents – What ‘fuel type’ will be the predominant choice for UK drivers in 2050?



Check out our other surveys HERE




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