This is our first feature revealing findings from our SKODA Survey.

The SKODA Survey has been live since 23rd February 2024 and has been communicated to Electric Road’s subscribers & social media audiences.

The current (unique) submission total is 487 achieving a 73.6% completion rate. We will continue to promote this survey and will publish findings on an ongoing basis.

Our brand surveys are open to all drivers (of all ages of car & fuel types) be they a current owner, a previous owner, a prospective one or they simply have a view on that particular brand and/or the ongoing ‘fossil fuel v electric’ debate.

We want to understand how drivers are thinking & acting in relation to car brands and fuel types given the backdrop of 2035 when new petrol & diesel cars will no longer be sold in the UK alongside 2050 when the UK Government aim to cut greenhouse gas emissions to almost zero.

Key Findings

• Nearly 28% of current SKODA owners owned a SKODA previously

• Comparing current SKODA owners’ previous fuel type versus their current fuel type, diesel has decreased from 51.1% to 28.3% while electric has increased from 5.9% to 39.7%

• The Top 5 brands previous SKODA owners have moved onto are: Ford, VW, KIA, Nissan & Audi

• 50.8% of prospective SKODA owners are interested in an SUV

• 47.5% of prospective SKODA owners are primarily considering an electric model

• Value for money, practical & reliable are the top 3 responses to the question, ‘What does SKODA mean to you?’

• 35.1% of all respondents think hydrogen will be the predominant fuel in 2050.

Have your say on SKODA HERE!

User Profile

Current Owner – Type of SKODA

Current Owner – Fuel efficiency

Current Owner – Fuel type

Current Owner – Previous fuel type

Current Owner – Previous brand (Top 5)

Have your say on SKODA HERE!

Previous Owner – Type of SKODA

Previous Owner – Fuel efficiency

Previous Owner – Fuel type

Previous Owner – Current fuel type

Previous Owner – Current brand

Have your say on SKODA HERE!

Prospective Owner – Type of SKODA considering

Prospective Owner – Fuel type considering

Prospective Owner – Current fuel type

Prospective Owner – Current brand

Have your say on SKODA HERE!

All respondents – What does the SKODA brand mean to you?

All respondents – What information do you believe to be true about EVs?

All respondents – What ‘fuel type’ will be the predominant choice for UK drivers in 2050?

Check out our other surveys HERE