Electric vehicles have overtaken petrol vehicles as car buyers’ next intended purchase for the first time, according to Autovia, Britain’s leading publisher of automotive information.
According to Autovia’s unique independent tracker of car-buyers’ intentions, EVs moved into the lead in September and have since risen to around one-in-three intended future purchases.
Autovia tracks car buying plans to help connect the in-market audiences of respected titles like Auto Express, DrivingElectric and Carbuyer with dealers and car makers, via a unique Customer Data Platform.
Insights from Autovia’s CDP reveal real underlying trends more accurately than individual surveys, which are fixed in time and often influenced by short-lived news events.
By permanently tracking the intentions of consumers who are thinking about their next car, Autovia is able to help manufacturers anticipate demand and plan their marketing more effectively to help the transformation to zero-emission motoring.
Autovia’s CDP insights reveal that the immediate future for the market is electric and petrol, with diesel languishing at around one-in-ten purchase intentions and electric now pushing up beyond one in three. Other fuel types, such as the various types of hybrid, are consistently hovering around 7.5% and 15% of future purchase plans.
Steve Fowler, Editor-in-Chief of Autovia, says that car-buyer intentions closely mirror constant growth in reader demand for EV-related insight across Autovia’s widely read magazines and websites. For example, Auto Express’s guide to the best EVs is consistently the website’s most popular content, with more than 130,000 page views over the past month.
Fowler said, “Autovia’s car customer insights are especially valuable in gauging future intentions because they reflect real plans rather than the more typical on-the-spot opinions captured in occasional surveys.
“When an in-market car buyer volunteers their future buying plans to us they’re effectively asking us to help them to find their ideal future car. With EVs now stretching their lead as the most popular future choice among our highly engaged audiences it’s clear a turning point has been reached.”