This is our first feature revealing findings from our Jaguar Survey.
The Jaguar Survey has been live since 27th March 2024 and has been communicated to Electric Road’s subscribers.
The current (unique) submission total is 393 achieving a 77.5% completion rate. We will continue to promote this survey and will publish findings on an ongoing basis.
Our brand surveys are open to all drivers (of all ages of car & fuel types) be they a current owner, a previous owner, a prospective one or they simply have a view on that particular brand and/or the ongoing ‘fossil fuel v electric’ debate.
We want to understand how drivers are thinking & acting in relation to car brands and fuel types given the backdrop of 2035 when new petrol & diesel cars will no longer be sold in the UK alongside 2050 when the UK Government aim to cut greenhouse gas emissions to almost zero.
Key Findings
- Over 30% of current Jaguar owners owned a Jaguar previously
- The Top 5 brands previous Jaguar owners have moved onto are: BMW, Land Rover, Mercedes, Volkswagen & Ford
- Over 40% of prospective Jaguar owners are interested in an SUV
- Over 33% of prospective Jaguar owners are primarily considering a fully electric model
- Over 40% of prospective Jaguar owners are primarily considering a petrol model
- Nearly 15% of prospective Jaguar owners currently own a Volkswagen
- 62.4% of respondents are aware of Jaguar’s hybrid range
- 71.2% of respondents are aware of Jaguar’s electric range
- Over 31% think hydrogen will be the predominant ‘fuel’ in 2050
- Over 40% of all respondents state they will be buying an electric car as their next car, 24.2% petrol, 19.3% diesel & 15% hybrid
- Luxurious, stylish & high-performance are the top 3 responses to the question, ‘What does Jaguar mean to you?’
Have your say on Jaguar HERE!
User Profile
Current Owner – Type of Jaguar
Current Owner – Fuel efficiency
Current Owner – Fuel type
Current Owner – Previous fuel type
Current Owner – Previous brand (Top 5)
Current Owner – Previous type of car
Have your say on Jaguar HERE!
Previous Owner – Type of Jaguar
Previous Owner – Fuel efficiency
Previous Owner – Fuel type
Previous Owner – Current fuel type
Previous Owner – Current brand (Top 5)
Previous Owner – Current car type
Have your say on Jaguar HERE!
Prospective Owner – Type of Jaguar considering
Prospective Owner – Fuel type considering
Prospective Owner – Current fuel type
Prospective Owner – Current brand (Top 5)
Prospective Owner – Current type of car
Have your say on Jaguar HERE!
All respondents – What does the Jaguar brand mean to you?
All respondents – What information do you believe to be true about EVs?
All respondents – What ‘fuel type’ will be the predominant choice for UK drivers in 2050?
All respondents – What ‘fuel type’ will your next car be?
Check out our other surveys HERE
