The new all-electric smart #1 will arrive on UK shores later this summer.

Initially available in three production variants, Pro+, Premium and BRABUS, as well as a highly exclusive Launch Edition, the #1 is priced from just £35,950 on the road (OTR).

The #1 is the first car to be available online through smart’s direct-to-customer service in addition to its nationwide retailer network.

The proportions of the #1 take a different design direction to that of the diminutive city cars for which the brand is known, with the aim to widen smart’s appeal and broaden its audience.

“We are very proud of what we achieved with the smart #1,” said David Browne, CEO, smart UK. “From the exceptional standard specification of the entry level Pro+, which offers features usually associated with luxury cars, to the incredible performance of BRABUS, which leaves purpose-built sports cars trailing in its wake. We look forward to the media and public alike getting to experience the entire #1 line-up as we build toward our full market launch later this summer.”

Initially available to UK buyers in Pro+, Premium and limited-edition Launch Edition trim levels, as well as a BRABUS variant, the #1 offers drivers, according to smart, class-leading performance and safety in addition to an exceptional level of standard specification. What’s more, smart’s fair and transparent haggle-free pricing ensures that customers can have confidence in the value of their purchase whether they buy online or through a retailer.

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Priced from £35,950 on the road, the Pro+ offers a well-equipped standard specification with a range of driving assistance systems, panoramic sunroof, ACC (Adaptive Cruise Control), heated seats, a 360-degree surround camera, intelligent voice assistance, LED lights and a powered tailgate. It has a WLTP range of 260 miles and a 0-62mph performance of 6.7 seconds.

In addition to the features already available on the Pro+, the smart #1 Premium offers a sound system by Beats, a Head-Up Display (HUD), CyberSparks+ Matrix LED headlights and APA (Automatic Parking Assist). Priced from £38,950, the Premium offers a WLTP range of 273 miles with a state-of-the-art silicon carbide invertor and heat pump for improved response and efficiency, as well as a 22kW three-phase on board charger for 10-80% AC charging in less than three hours.

There will be just 100 UK examples of the Launch Edition and it will be available from £39,450, combining unique design traits and exclusive aesthetics with the long feature list of the Premium.

Priced from £43,450, the #1 BRABUS has a range of design cues including more aggressive styling, bonnet vents, unique contrast paint and 19-inch Dynamo wheels. The transformation continues within, where an Alcantara steering wheel, microfibre suede seats and headrests with BRABUS design stitching add to the sporty feel of the car alongside red seatbelts and metal pedals.

The smart #1 BRABUS improves on the standard 200kW of power increased to 315kW and torque up from 343Nm to 584Nm. With all-wheel drive to ensure traction and aid acceleration, as well as a specifically calibrated BRABUS driving mode, this results in an even more thrilling smart experience, unleashing the full potential of the car for incredible 0-62mph performance of just 3.9 seconds.

“For us at BRABUS, partnering with smart feels completely natural, as we both keep on challenging the status quo to improve our brands and products further,” said Constantin Buschmann, CEO of BRABUS. “For the #1 we keep on pushing the envelope of our partnership to integrate the essence of BRABUS into a very capable car and future-oriented mobility concept, that is accessible for a wide variety of people. We are very happy with the result and see the #1 as a more than worthy starting point for a new era of our great relationship with smart going forward.”

Vehicle specification

*10 -80% battery capacity