Here are the initial findings from our MINI Cooper Poll.
These findings are based on submissions received from 27th September to 3rd October 2024.
The MINI Cooper Poll was communicated to Electric Road’s database and social media audiences. The total submission base at the time of compiling was 224 achieving a 77.5% completion rate.
Overall design of the new all-electric MINI Cooper
Well this has split opinion! But we think most new cars get a mixed reaction, particularly initially.
Take the MINI Cooper Poll HERE
Exciting aspects of the new all-electric MINI Cooper
Clearly money talks when it comes to deciding on your next car and considering those all-important running costs.
Range
To those who say it’s about the speed & availability of charging, for many, it’s actually still all about the range and ultimately, the convenience of driving an EV as they’re used to with their ICE cars.
Take the MINI Cooper Poll HERE
Concerns
We can’t escape it, prices are still a major barrier to entry for many interested in an EV along with the negativity they are reading & hearing about on the UK charging infrastructure and electric vehicles in general.
Does the new all-electric MINI Cooper fit with the MINI brand?
Nearly 65% of respondents think to some degree that the new MINI Cooper fits with their perception of the MINI brand. We imagine MINI would be happy with this response, particularly those who stated ‘Somewhat’ given you wouldn’t necessarily want a new model to be the same as previous ones.
Take the MINI Cooper Poll HERE