Kia continues to lead UK EV sales in 2021

Kia continues to lead UK EV sales in 2021


  • Kia e-Niro tops the UK’s EV sales charts for the second consecutive month, with 757 units sold
  • Kia accounts for almost one in five EVs sold in the UK year-to-date
  • More than a third of Kia YTD sales are electrified


Kia UK continues to lead sales of battery electric vehicle in the UK this year, with the e-Niro maintaining its position as the country’s best-selling electric car for the second consecutive month.


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Across its full model line-up, the company sold a total of 2,873 units in the UK in February, representing a 5.6 per cent market share. Despite challenging market conditions, growing demand for electric and hybrid vehicles contributed to the brand’s sales performance. Electrified models* accounted for 45.7 percent of Kia’s sales in February, and more than a third (35.5 per cent) of the brand’s total year-to-date sales.


Kia continues to lead UK EV sales in 2021


The Niro model family was the brand’s best-seller in February. With 1,215 units sold across all three variants (including e-Niro, Self-Charging Hybrid and Plug-in Hybrid variants), the Niro family was the sixth best-selling model in the UK in February, with the fully electric e-Niro accounting for 757 of these sales. Combined with sales of the Soul EV (41 units in February, 105 units year-to-date), Kia BEVs account for almost one in five (19 per cent) of all fully electric vehicles sold in the UK so far this year.


With showrooms still closed, Kia’s dealer network enters March with a proven range of initiatives in place to help customers complete their purchase remotely. Most dealers across the UK now offer an online ‘click and collect’ service, as well as a range of online communications tools, including ‘Online Chat’, to help customers complete purchases safely.


At the start of 2021, Kia Corporation announced plans to launch seven new dedicated Electric Vehicles between now and 2027. The first of these EVs will be unveiled at the end of Q1 2021 and will play an important role in Kia UK’s future EV line up.



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