Volkswagen is accelerating its transformation into a software-driven mobility provider. By rolling out the ACCELERATE strategy that it has just unveiled, the company will systematically prepare for the profound changes in the automotive industry in good time.
Just as Volkswagen resolutely led the way with its global electric offensive, now it is also accelerating the other big issues of the future: integration of software into the vehicle and the digital customer experience will become crucial core competencies. In implementing data-based business models, the company is seeking to attract new groups of customers and tap additional sources of income. Volkswagen also will make autonomous driving available to many people before the end of the decade. “E-mobility was just the beginning: the real disruption has yet to come. With our strategy we will ACCELERATE towards the digital future,” said Ralf Brandstätter, CEO of Volkswagen. “In the coming years, we will change Volkswagen as never before.”