Polestar UK opens Milton Keynes test drive hub and creates semi-permanent test drive hubs around the country to satisfy consumer demand. Electric Road finds out more.
After the success of its test-drive programme throughout 2020 where thousands of test drive slots were fully booked within hours of being made available, Polestar UK has opened a new test drive hub to meet demand. The 8,000 sq ft location, situated in Milton Keynes, will offer over 7,000 consumers the opportunity to experience the Polestar 2 in a curated and personalised way before the end of the year.
Supplementing the recently re-opened Polestar London and Polestar Manchester Spaces, along with other test drive activity planned for 2021, the hub will facilitate the possibility for over 28,000 consumers to get behind the wheel of Sweden’s performance electric car. Eight vehicles, each purely for demonstration purposes, will be available to customers to enjoy on unaccompanied test drives. Curated to Polestar’s exacting standards to offer an on-brand experience akin to that found in its bespoke Spaces, the Covid safe environment is now open and consumers should book their test drive slot at Book a Polestar test drive | Polestar UK.
Jonathan Goodman, CEO of Polestar UK said “We saw such huge demand in 2020 for test drives, it was clear we needed to deliver more opportunity for consumers to experience our fully-electric Polestar 2 first-hand. But it had to be done in a high-quality way befitting the Polestar brand and be easy to book and access, and so Milton Keynes was an obvious choice. Excellent transport links, great test drive routes and a reputation as the foremost technological centre of the UK ensure it’s the perfect location for us.”
As the country’s largest new town, known for leading the way in sustainable and green credentials, Milton Keynes was the obvious choice for the Polestar UK team. And while the hub will serve retail customers especially, with the most company headquarters outside of the London area, Polestar’s new Milton Keynes test drive facility will be on the doorstep of some of the key decision makers at some of the country’s most prestigious businesses.
However, demand is such that Milton Keynes isn’t the only test-drive facility being introduced as Polestar UK will also deliver a series of other semi-permanent test-drive hubs in Daventry, Cambridge and Harrogate over the summer. More locations will be announced in due course.
A series of pop-up events at other locations for shorter periods of time will also support this activity, ensuring UK consumers can access the opportunity to test-drive a Polestar with maximum ease and convenience. Many will be supported by well-known public charging firm Instavolt while a large-scale event was hosted at Gridserve’s Essex electric forecourt in Braintree earlier in May.
The Polestar 2 is available to buy at Polestar.com priced from £39,900 OTR and those looking for more information on test drive opportunities should sign up for the newsletter at https://www.polestar.com/uk/sign-up-newsletter/
Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. The company has its headquarters in Gothenburg, Sweden and its vehicles are available in ten global markets across Europe, North America and in China. In 2021, Polestar is expanding into eight new markets across Europe and Asia Pacific.
Polestar produces two electric performance cars. The Polestar 1 is a low-volume electric performance hybrid GT with a carbon fibre body, 609 hp, 1,000 Nm and an electric-only range of 77 miles (WLTP), the longest of any hybrid car in the world. The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. The Polestar 2 model range includes three variants with a combination of long and standard range batteries as large as 78 kWh and dual and single motor powertrains with as much as 300 kW / 408 hp and 660 Nm.
In the future, the Polestar 3 electric performance SUV will join the portfolio, as well as the Precept, a design study vehicle released in 2020 that is slated for future production. Precept showcases the brand’s future vision in terms of sustainability, digital technology and design.
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