Kia released today official first images of the EV6, their first dedicated battery electric vehicle. The vehicle will be built on their EV platform know as Electric-Global Modular Platform or E-GMp for short.
The EV6 is Kia’s next-generation electric vehicle to be developed under a new design concept that highlights Kia’s dedication and focus towards electrification.
“EV6 is the embodiment of both our brand purpose, ‘Movement that inspires’, and our new design philosophy. It has been designed to inspire every journey by offering an instinctive and natural experience that improves the daily lives of our customers, and provide user ownership that is simple, intuitive and integrated.” said Karim Habib, Senior Vice President and Head of Kia Global Design Centre. “Our aim is to design the physical experience of our brand and to create bold, original and inventive electric vehicles.”
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As part of the company’s brand transition, Kia’s new dedicated battery electric vehicles will be named according to a new naming strategy. The new approach brings simplicity and consistency to Kia’s EV nomenclature across all global markets.
All of Kia’s new dedicated BEVs will start with the prefix ‘EV’ which makes it easy for consumers to understand which of Kia’s products are fully electric. This is followed by a number which corresponds to the car’s position in the line-up.
Designed and engineered to embody Kia’s new brand slogan, ‘Movement that inspires’, EV6 will make its world premiere during the first quarter of 2021. www.kia.com/eu/about-kia/ev6/
