Future vehicle models such as Trinity will be produced with considerably fewer variants, and the hardware will be largely standardized. The cars will then have virtually everything on board and customers will be able to activate desired functions “on demand” at any time via the digital ecosystem in the car. This will significantly reduce complexity in production.
By developing the automobile into a software-based product, Volkswagen is creating the conditions for new, data-based business models. Entry barriers to individual mobility are to be lowered while at the same time offering even more attractive usage packages.
Volkswagen intends to generate additional revenue in the usage phase – for charging and energy services, for software-based functions that customers can book as needed, or for automated driving. “In the future, the individual configuration of the vehicle will no longer be determined by the hardware at the time of purchase. Instead, customers will be able to add functions on demand at any time via the digital ecosystem in the car,” says Ralf Brandstätter.