Volvo Cars is fundamentally changing how and where to meet its customers, and will transform the current wholesale model by moving online and with strong customer relationships. It aims to be a fully electric car company globally by 2030 and will launch a completely new family of electric cars in coming years – all of which will be available online only.
As part of its new commercial strategy, Volvo Cars will invest heavily in its online sales channels, radically reduce complexity in its product offer, and with transparent and set pricing models. Combined with online sales, Volvo Cars will focus on a complete convenient customer offering, all under the Care by Volvo name.
The strategy is focused on the fastest-growing segment in the global car industry: the premium electric market. Volvo Cars is committed to becoming a leader in this segment and will focus on developing electric cars only going forward.
While Volvo Cars is investing heavily in online sales platforms, it will build stronger customer relationships together with its retail partners. They remain a crucial part of the customer experience and will continue to be responsible for a variety of important services such as selling, preparing, delivering and servicing cars.
When buying an electric Volvo online, it will come with a convenient care package that includes items such as service, warranty, roadside assistance, as well as insurance where available and home charging options. On its flagship online store, volvocars.com, the company will radically simplify the process for, and reduce the number of steps involved in, signing up for an electric Volvo.